The data also pointed out that Prime Minister Narendra Modi's address on the complete lockdown itself was watched by 197 million Indians on their TV sets.
There is a higher propensity to watch TV between 8 am to 5 pm, or the non-prime time hours, as more number of people are home.
With updates about the outbreak being tracked widely by the national and state media, there was an increase in news consumption on TV, with a 57 per cent rise in impressions, it said.
Channels in movies and kids genres also received higher impressions, as familieshave more time to be spent together, it said.
On the smartphone front, time spent by a single user has gone up by 6.2 per cent, while video-on-demand apps have gone up by 3 per cent, it said.
News apps saw an 8 per cent increase and a 17 per cent increase in time spent per user, it said, attributing the same to non-English sources of information.
People have increased the time spent chatting (up 23 per cent) and also on social media platforms (up by 25 per cent), it said.
Facebook, Instagram and TikTok have seen significant increases not only in time spent per user per week but also in the sessions per user per week.