Modi's 4th address on lockdown most watched among all Covid-19 broadcasts

While news and movies have continued to drive television viewership, Hindi general entertainment grew 26 per cent between April 4 and April 10, led by classics and old shows that most channels are now reviving.
The fourth address of Prime Minister Narendra Modi to the nation on Tuesday witnessed the highest viewership among all his Covid-19 broadcasts, data from the Broadcast Audience Research Council shows.

 
While news and movies have continued to drive television viewership, Hindi general entertainment grew 26 per cent between April 4 and April 10, led by classics and old shows that most channels are now reviving.

 
Non-prime time viewership also remains high in Hindi-speaking markets, growing 97 per cent in the week under review.



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