The BJP has launched three new features -- a volunteer platform, merchandise and micro-donations on the NaMo App on the persistent demand from active users of the platform, he said.
"The BJP, since Jan Sangh days, has grown on micro-donations. We have extended the same tradition except that we have now given a digital option as well to the people.
"Micro-donations bind the donor emotionally to the ideas that the BJP stands for. He sees himself as a stakeholder in national development," Malviya said.
He said a lot of people had been writing through the app from across the world expressing their desire to contribute.
"We have sought to channelise their efforts through the NaMo App such that they could be engaged for various activities, depending on their interest, for on ground and online campaigns," he said.
The volunteer platform is first of its kind which has multiple tasks and events where a volunteer can contribute, Malviya said.
There has been extensive use of "gamification, points, badges and incentives for the volunteers", he said.
The NaMo App has been installed by around 10 million people currently, Malviya said.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.