Snippets: Cyber security concern

Seventy-eight per cent of respondents to a BlackBerry survey of IT decision-makers on corporate Internet of Things (IoT) deployments indicated interest in a solution that allows them to manage all their end points in one place. Sixty-three per cent noted that security is the “top” concern regarding digital technologies and processes. However, only 37 per cent have a formal digital transformation strategy in place. Organisations are least prepared against external threats, with 61 per cent citing hackers and cyber warfare as top concerns. The respondents represent a wide range of vertical industries, including financial services, government and health care. Conducted by 451 Research, the whitepaper titled “Securing the Enterprise of Things: Opportunity for securing IoT with a unified platform emerging as IoT popularity grows” reveals that huge opportunities are balanced against significant cyber security concerns.


Faith in brands

 Indian consumers are becoming more positive in their perceptions of brand authenticity, reveals a global consumer survey by Cohn & Wolfe titled the 2017 Authentic Brands Study on the role of authenticity in business. In India, 37 per cent of respondents perceived brands to be “open and honest”, nine percentage points higher than a year earlier, compared to a global average of 22 per cent. Similarly, 38 per cent of consumers surveyed in India agreed that brands “take full responsibility for their actions”, compared to the global average of 25 per cent. According to the findings, 67 per cent of consumers in India report increased purchase interest in a brand they perceive as authentic. “Brands that behave and communicate with authenticity will build better relationships with customers and deliver improved user experiences,” said Matt Stafford, president of Asia Pacific at Cohn & Wolfe.

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