Brakes on spending: Consumers begin value hunting in FMCG, automobiles

Topics Coronavirus | COVID-19 | FMCG

A revival in rural consumption, visible in fast-moving consumer goods (FMCG) and automobiles, is bringing with it a focus on cheaper models and packs, while income uncertainty in urban areas — created by extended lockdowns — is pushing consumers to be frugal.  The emphasis, as most FMCG chief executive officers (CEOs) admit, is on essentials and away from discretionary categories.  Automobile majors are pointing to a clear shift in buyers opting for entry-level models over premium variants. “Whenever times are tough, consumers do move to small packs and .....

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel
Key stories on are available to premium subscribers only.

Already a premium subscriber?

Subscribe to get an across device (Website, Mobile Web, Iphone, Ipad, and Android Phone applications) access to Premium content, Breaking News alerts, Industry Newsletters, Stock and Corporate news alerts, access to Archives and a lot more.