Brakes on spending: Consumers begin value hunting in FMCG, automobiles

Topics Coronavirus | COVID-19 | FMCG

A revival in rural consumption, visible in fast-moving consumer goods (FMCG) and automobiles, is bringing with it a focus on cheaper models and packs, while income uncertainty in urban areas — created by extended lockdowns — is pushing consumers to be frugal.  The emphasis, as most FMCG chief executive officers (CEOs) admit, is on essentials and away from discretionary categories.  Automobile majors are pointing to a clear shift in buyers opting for entry-level models over premium variants. “Whenever times are tough, consumers do move to small packs and .....

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