Did RBI ads during FIFA 2018 drive home the message of financial safety?

Among the rush of advertisements that filled up the screen during the recently concluded FIFA World Cup extravaganza was an unlikely contender for viewer attention: financial literacy ads by the Reserve Bank of India (RBI). The ads warning depositors of the inherent dangers of navigating the world of digital transactions, used real life instances to illustrate the extent of the problem. But is that the role of the central banker and is this the most effective way to get the message across, ask experts.  As the government aggressively pushes financial inclusion, the need for financia.....

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