Digital advertising to grow 20% in 2021, touch Rs 23,700 cr by 2022: Dentsu

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The Covid-19 pandemic has accelerated the adoption of digital, forcing marketers to increase advertising spends on the medium.

A just-released report by advertising group Dentsu says that the digital medium grew by 15.3 per cent in calendar year 2020 to reach Rs 15,782 crore in size. Market growth would touch 20 per cent in 2021, led by increased digital activity, taking market size to Rs 18,938. By 2022, the digital medium is estimated to touch Rs 23,673 crore in size, constituting nearly a quarter of the overall advertising market.

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