FMCG slowdown gets worse in Q2 as consumer sentiment remains tepid

India’s fast-moving consumer goods (FMCG) market slowed to a five-quarter low in the July-September (Q2) period as consumer sentiment remained tepid.  The Nielsen data quoted by industry executives indicates that value and volume growth in Q2 have come down to levels of 5 per cent and 3 per cent, respectively, as against a moving annual total (MAT) of 9 per cent and 7 per cent for the market. MAT is calculated over the last 12 months. In April-June (Q1), the domestic FMCG market reported volume and value growth of 6.2 per cent and 10 per cent, respectively, while in January-Ma.....

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