Formulated guidelines for empanelment of social media platforms: Govt

Topics Social Media

The Centre in May formulated policy guidelines for the empanelment of social media platforms with the Bureau of Outreach and Communication for release of government advertisements on social media, Lok Sabha was informed on Wednesday.

In a written reply to a question on whether the government has recently released policy guidelines for empanelment of social media platforms with the Bureau of Outreach and Communication, Information and Broadcasting Minister Prakash Javadekar said the guidelines are available on the website of BOC, www.davp.nic.in.

"The government has in May, 2020 formulated policy guidelines for the empanelment of social media platforms with Bureau of Outreach and Communication (BOC) for release of government advertisements on social media, which inter-alia includes eligibility criteria and other terms and conditions," he said.

In response to another question, Javadekar said the government revised the rates for awareness campaigns to be undertaken by Bureau of Outreach and Communication (BOC) through private TV channels in January, 2019 on the basis of recommendations of the review committee constituted in the Ministry of Information and Broadcasting for this purpose.

The revised rates are valid for three years, Javadekar said.

Responding to another question, he said the modernisation and strengthening of basic infrastructure and network of Prasar Bharati is a continuous process under the scheme "Broadcasting Infrastructure and Network Development (BIND)".

The Cabinet Committee on Economic Affairs (CCEA) has approved the extension of this scheme for the period 2017-20 with a provision of Rs 1054.53 crore for this duration, he said.


(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel