Govt's e-commerce curbs could hit online sales by $46 bn by 2022: PwC

India's new foreign investment restrictions for its e-commerce sector, which includes giants such as Inc and Walmart-owned Flipkart, could reduce online sales by $46 billion by 2022, according to a draft analysis from global consultants PwC seen by Reuters.

  Under the changes, e-commerce firms in India will from February 1 not be able to sell products via companies in which they have an equity interest or push sellers to sell exclusively on their platforms. Announced in December, just months before a general.

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