The draft proposals seek to ensure algorithms created by e-retailers do not discriminate against sellers. They also call for associates of companies including Amazon
be governed by the same e-commerce regulations.
The sector has evolved rapidly and brought major regulatory challenges such as “maintaining a level playing field, influence of monopolistic tendencies and a need to maintain symmetric information to exert free choice, and the loss of business for the small retail trader segment,” according to the draft.
The draft e-commerce policy has been under discussion within various ministries and departments of the government for more than a year. A spokesman for the Department of Promotion of Industry and Internal Trade said he couldn’t comment on the note or the meeting since he wasn’t present.The government also wants to ensure that data emanating from India is for local entities first. Among the safeguards being considered are regulating cross-border flow of data of Indian users and audits.
“Violation of safeguards shall be viewed seriously and attract heavy penalties,” according to the note.
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