Last year, Kandhamal Apex Spices Association for Marketing (KASAM) had moved an application for GI tag for the locally sourced product. KASAM is a registered society involved in processing, value addition and marketing of spices and other products.
The Central Tool Room & Training Centre (CTTC) under the micro, small & medium enterprises (MSME) ministry had guided KASAM in filing the application.
The GI tag was primarily developed with the purpose of recognising the unique identity connecting different products and places. For a product to get GI tag, it has to have a unique quality, reputation or characteristic which is attributable to its geographic origin. 'Kandhamal Haldi' has been placed under Class-30 type
“We are delighted to have the GI tag of Kandhamal haldi with the guidance of CTTC on Utkal Diwas. This news
has inculcated a feeling of self-confidence within us to aim big and to set a benchmark for the product of our land in the international market. Kandhamal Haldi (turmeric) has more oleo resin and volatile oil contents compared to other turmeric varieties. It gives strong aroma and has a high medicinal value”, said Swagat Moharana, chief marketing officer of KASAM.
Earlier, Odisha had lost its battle to neighbouring West Bengal in obtaining GI tag for Rasogolla, one of the coveted sweetmeats in the eastern region.