New launches like the OnePlus 8 series 5G in premium segment and re-entry of Apple in affordable premium segment kept the momentum alive in the market, it said.
Also, the quarter also saw more vendors focusing on the ultra-premium segment for better profitability and to increase brands' mind share in the India market, it added.
The report said 5G has become standard in the ultra-premium segment and Samsung and Apple are expected to launch their 5G devices soon.
OnePlus regained its top position in the India premium smartphone market with 29 per cent share in the said quarter, just nudging out Samsung.
Apple fell to the third spot in the premium shipment share during the quarter due to intensifying competition, the report said.
"India's premium smartphone market is shaping up as OEMs are now changing their strategies to target consumers in all price tiers. Xiaomi, OPPO and Vivo entered the ultra-premium segment...The segment no longer remains an oligopoly of Samsung, Apple and OnePlus," it added.
It cited the example of Vivo V19 that gained the second spot in the premium segment within the initial quarter of launch.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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