However, operators blamed the companies and the governments for poor adoption, saying they had failed to register sender IDs and content on the blockchain platforms of telcos, which in turn triggered the high failure rate.
The Indian Banks' Association reached out to both the Trai and RBI, seeking an immediate postponement of the regulation. But an official at Trai said constant reminders were sent to banks regarding the impending deadline for the past 15 days. “We haven’t received any official complaint about any disruption,” the official said.
Cellular Operators Association of India said that "telcos are not at fault here as TSPs has sent various communications to the principle entities to register their Content Template with the TSPs before March 7, 2021".
“TSPs are following TRAI Regulations & have activated due process of Content scrubbing to address the issue of unsolicited commercial communication. TSPs has sent various communications to the principle entities to register their Content Template with the TSPs before March 7, 2021. We request all the PEs to get their content template registered with TSPs at the earliest, and help TSPs to address the issue of unsolicited commercial communication," said S P Kochhar, DG, COAI.
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