Soon, women will shape e-commerce

In an effort to promote women entrepreneurship as well as Prime Minister Narendra Modi's Start-up India and Digital India campaigns, the ministry of women & child development is planning a tie-up with e-commerce marketplace portals, officials in the ministry said.

US-based e-commerce giant eBay is one of the companies shortlisted for the tie-up, it is learnt. "We are in the final stages of deciding who would partner us in this initiative. The final name would be frozen in the next few weeks," the official said.

According to senior officials in the ministry, they have been thinking of devising new ways of promoting products made by women.

POWER OF SHE-CONOMY
  • US-based e-commerce giant eBay is one of the companies shortlisted for the tie-up
  • Under the scheme, women would be able to directly register with the e-commerce portal and start selling
  • Prices of the products would be decided by the women and the ministry would have no role to play there

"We have already promoted products made by women on offline platforms such as handloom houses, Dilli Haat and other events. However, these have a limited reach and we wanted the business of women entrepreneurs to grow. Hence, we are thinking of tying up with e-commerce portals," said the official.

According to ministry officials, they have a database of women entrepreneurs whom they will approach and would also encourage more women to join the initiative to sell products on online platform.

The ministry will place advertisements in association with its e-commerce partners and help women understand the importance of selling products online. On the portal, they would be able to sell processed food items, handicrafts, fashion apparels and accessories, among other things.


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