In reply to another question, he said the ministry launched the 'Dekho Apna Desh' initiative in January 2020 with the objective of creating awareness among the citizens about the rich heritage and culture of the country and to promote domestic tourism. This initiative is in line with the August 15, 2019 address of Prime Minister Narendra Modi asking every citizen to visit at least 15 destinations by the year 2022.
"Under this initiative, the ministry is carrying out promotional activities like webinars, online pledge and quiz programmes to generate awareness among the public about the country and its tourism destinations/products, including lesser known ones. 'Dekho Apna Desh' initiative is being promoted extensively on social media and the website of the ministry and by domestic India tourism offices," Patel said.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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