Also on the cards is a promotional campaign that will highlight infrastructure progress alongside various places of interest within the country.
To be sure, insurance companies are already offering policies to cover Covid-19 related hospitalisation and travel disruption. Indian and global airlines such as SpiceJet, Emirates, Virgin Atlantic among others too are marketing Covid-19 insurance products to attract passengers.
In October, Indian government removed curbs on business visas and travel bodies are pitching for relaxation for tourist visas too. The Indian Association of Tour Operators has asked the government to atleast declare a date when leisure tourists will be able to visit India. Such an announcement would enable overseas tour operators to include India in their marketing plans for next year, it said. Secretary General of Federation of Associations in Indian Tourism and Hospitality Subhash Goyal said the government should start by offering e-visas to citizens of countries with which India has an air travel bubble agreement.
The government however is in favour of calibrated steps regarding inbound travel and the current focus is on boosting domestic tourism. The tourism ministry
also plans to release traveller videos which highlight safety measures undertaken by airlines and airports to generate more confidence.