Will Ayushman Bharat disrupt the health insurance market?

Insurance Regulatory and Development Authority of India (Irdai) Chairman Subhash Chandra Khuntia recently said in one of his speeches that there should be some "simplification and rationalisation of health insurance" products. According to insurers, the regulator wants to ensure that customers understand policies more easily.  “The focus should be to make the process online, enhance the use of technology, and increase awareness and understanding of insurance products,” said Khuntia. As a consequence, the Ayushman Bharat National Health Protection Mission .....

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