The social media giant provides weekly data on advertising on issues of a political nature and on issues of national importance. Data for India is available from February.
Four of the five highest spends since then are from the pages which support the Bharatiya Janata Party (BJP) in the election. These include pages named Bharatiya Janata Party, Bharat Ke Mann Ki Baat and My First Vote For Modi. BJP pages, so far, have accounted for Rs 5.96 crore of the total ad spend; Congress pages have spent Rs 74 lakh.
The most popular keywords on Facebook during the week were ‘BJP’, ‘Congress’, ‘Modi’, ‘Narendra Modi’ and ‘Congress party Punjab’.
According to Google, which makes similar disclosures, the biggest spender here, too, has been the BJP. It accounted for more than half the total spend — Rs 11.6 crore.