Cinemas are “experiencing its lowest footfall’’ after the ban, said Syed Mubashir Imam, chief executive officer of Karachi-based Media City Productions Pvt., a television production company. “Let’s see how they tackle it. It is indeed a challenge for them and not an easy task.’’
India and Pakistan have been engaged in the worst military conflict in decades in recent weeks, with cross-border firing still ongoing and Pakistan’s airspace remaining partially closed. The tension has stoked nationalist sentiment on both sides, with Indian actor Ajay Devgn saying his latest movie won’t be released in Pakistan.
Cinepax is Pakistan’s largest cinema operator with 45 screens and more than 6,000 seats nationwide. It’s offering a 40 percent discount on tickets for Pakistani films at silver screen theaters, and a 30 percent price cut at the higher-end gold theaters.