Can Yes Bank emulate its peers' success in the mutual fund business?

In early July, Yes Bank announced that it had received the go-ahead from Securities and Exchange Board of India (Sebi) to start its mutual fund operations. Yes AMC will become the 43rd fund house to join the MF industry. While there are several AMCs currently operating in India, the top 5 AMCs account for 57 per cent of the industry’s AUM. Despite the huge growth potential, there are only a few AMCs that have managed to gain a respectable market share. However, Yes AMC may have a slight edge thanks to the bank-backing. Among the top 5 AMCs in the industry, three happen to be bank-b.....

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