Apple iPhones may need redesign as European Union pushes for common charger

Topics Apple  | iPhone

Representative image
Apple Inc. may have to redesign its iPhones to use USB-C charging ports under draft rules from the European Union aimed at cutting waste and simplifying life for consumers owning multiple devices.

The European Commission said Thursday it wants a single type of charging port to be used for all smartphones and tablets as well as equipment such as cameras, some headphones, portable speakers and handheld video consoles.

“With more and more devices, more and more chargers are sold that are not interchangeable or not necessary,” said Thierry Breton, the EU’s industry chief, in an emailed statement. “We are putting an end to that.”

Apple opposes a standard connector, saying it risks hurting innovation that can bring more energy efficient products to the market. The draft legislation adds to intense pressure from the EU in recent years with antitrust probes into its app store and payment system adding to a legal row over a massive back-tax order.

Apple is “concerned that strict regulation mandating just one type of connector stifles innovation rather than encouraging it,” according to an emailed statement. The Cupertino, California-based company said it “deeply cares about the customer experience” and shares the commission’s “commitment to protecting the environment.” 

The iPhone maker started removing adapters from packaging last year to reduce waste. While the company uses USB-C for some devices, it has its own Lightning cable and magnetic chargers for iPhones and some accessories.

‘Not Aimed at Apple’
Breton told reporters in Brussels that Apple wasn’t “necessarily worried” about the draft rules. He said he’s in regular contact with Apple Chief Executive Officer Tim Cook who has never mentioned the issue.

“It’s not aimed at Apple or anyone else,” he said at a press conference. “We are thinking about the 15 to 20 years to come. Apple already uses USB-C in other devices” and “I don’t think it’s going to cause anyone any problems.”

People spend around 2.4 billion euros ($2.8 billion) annually on standalone chargers not supplied with devices, the EU said. It forecasts a 250 million euro saving every year as consumers avoid buying new chargers. People tend to own as many as three chargers each and find incompatible chargers annoying, it said.

The rules would see all chargers offer the same speed of charging. Phone makers could still be able to sell phones with a charger as long as they also offer models without. They can also sell devices with a cable in the box and without the electric plug. Devices could potentially have multiple ports so long as one was USB-C.

The EU throws away some 11,000 tonnes of chargers every year, some unused, according to the commission. It expects the proposal to reduce that by almost 1,000 tonnes.

The rules could come into force two years after they are agreed by EU lawmakers and governments who can make changes to the draft text.

The EU proposal doesn’t touch on wireless charging. Regulators said they decided not to include earbuds, smartwatches and fitness trackers due to their smaller size.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel