A view of the upcoming Apple Marina Bay Sands store in Singapore
In a bizarre incident, Apple has sued electronic recycling company GEEP Canada for allegedly stealing and reselling nearly one lakh iPhones, iPads and Apple Watches it was supposed to destroy and recycle.
According to a report in The Logic, Apple said in a lawsuit that the resales "damaged demand for new Apple products, created safety issues for consumers and hurt its brand".
Apple is seeking full recovery of the profits made from the resale of these devices, plus $31 million Canadian dollars (US$22.7 million).
Ontario-based GEEP has denied all wrongdoing, filing a third-party counter lawsuit that claimed that three of its employees engaged in the theft without the firm's knowledge.
Apple, however, argued that these employees were part of senior management at the company.
Apple's lawsuit stated that the company shipped 531,966 iPhones to GEEP Canada for recycling between January 2015 and December 2017, along with 25,673 iPads, and 19,277 Apple Watches.
Approximately 18 per cent or 103,845 of all those devices were reportedly discovered by Apple to "be active on carrier networks".
Apple said that the number of stolen devices will be considerably higher, since non-LTE ones wouldn't be shown.
"At least 11,766 pounds of Apple devices left GEEP's premises without being destroyed -- a fact that GEEP itself confirmed," Apple said in its lawsuit.
Apple is pioneering a new path to help push the recycling industry forward.
The tech giant has received nearly 1 million devices through Apple programmes and its recycling robot Daisy can disassemble 1.2 million devices per year.
In 2018, the company refurbished more than 7.8 million Apple devices and helped divert more than 48,000 metric tonnes of electronic waste from landfills.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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