The San Francisco-based firm was valued at just under $6 billion as recently as last September but has surged in line with bitcoin's gains this year.
The world's biggest and best-known cryptocurrency hit a record of over $63,000 on Tuesday and has more than doubled in value this year as banks and companies warmed to the emerging asset.
Coinbase's listing is expected to accelerate that process by boosting awareness of digital assets among investors.
"The correlation to bitcoin will be very high after the stock stabilizes after listing," said Larry Cermak, director of research at crypto website The Block.
"When price of bitcoin goes down, it's inevitable that Coinbase's revenue and inherently price of the stock will decline as well."
BEHOLDEN TO BITCOIN?
Others experts said risks included Coinbase's exposure to a highly volatile asset that is still subject to patchy regulation.
Founded in 2012, Coinbase boasts 56 million users globally and an estimated $223 billion assets on its platform, accounting for 11.3% crypto asset market share, regulatory filings showed.
The company's most recent financial results underscore how revenues have surged in lock-step with the rally in bitcoin trading volumes and price.
In the first quarter of the year, as bitcoin more than doubled in price, Coinbase estimated revenue of over $1.8 billion and net income between $730 million and $800 million, versus revenue of $1.3 billion for the entire 2020.
Regulatory risks also loom, others said, as Coinbase increases the number of digital assets users can trade on its platform.
Coinbase last year suspended trading in major digital currency XRP after U.S. regulators charged associated blockchain firm Ripple with a $1.3 billion unregistered securities offering. Ripple has denied the charges.
"Given the expansion of assets covered by Coinbase, it's almost inevitable that other listings will come into question," said Colin Platt, chief operating officer of crypto platform Unifty.
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