Consumer rights day: Top brands brace for China's dreaded show

Chinese and foreign firms are steeling themselves ahead of the country’s annual consumer day TV show, which uncovers corporate bad behavior and has a history of rattling major global brands in the world’s No 2 economy.   Last year, the state-run China Central Television (CCTV) show - known as “315” in reference to global consumer rights day on March 15 — turned its spotlight on U.

S. sports brand Nike Inc for misleading advertising.   While the two-hour evening show, an eclectic mix of undercover.....

This article is no longer available in our repository.

There could be multiple reasons for this.