Revenue from the Asia-Pacific region, which includes India, also grew 34 per cent to $2.7 billion, as it added 78 million more DAUs.
These numbers suggest that Facebook
not only maintained a robust advertising business inflow, it was also able to grow user count and juice more out of those users. Facebook said overall average revenue per user (ARPU) was $7.37, up 19 per cent, and DAUs grew 8.7 per cent, year on year.
“Daily active users on Facebook reached 1.52 billion, up 9 per cent compared to 2017, led by growth in India, Indonesia and the Philippines. This number represents approximately 66 per cent of the 2.32 billion monthly active users in Q4. MAUs grew 191 million or 9 per cent compared to last year,” Facebook chief financial officer (CFO) David Wehner said on a post-earnings conference call.
Investors rewarded Facebook as the stock ended 4.3 per cent up on Nasdaq on Wednesday, but concerns still loomed over the future. Facebook’s market capitalisation, to be noted here, is still down from its peak $509 billion in July, when the company’s worth tanked $120 billion in a single day, the steepest in the corporate history, after Facebook had lowered growth guidance.
Facebook has committed to invest more resources in fighting fake news and manipulation of the platform, as it happened in the case of Russian meddling in US elections, and Cambridge Analytica unauthorisedly harvesting user information.
The platform is also working on a plan to integrate back-end tech for WhatsApp, Instagram and Facebook Messenger, to gather richer data on users and target ads better.