EU court dismisses Nestle's Kit Kat trade mark

A European Union court has dismissed Nestle's attempt to register the Kit Kat shape as a trade mark for its chocolate biscuit bar, questioning whether consumers in all EU states would recognise the snack's "distinctive character". Rival Cadbury Schweppes - now owned by Mondelez International - asked the EU to declare the Kit Kat trade mark invalid in 2007.

On Thursday the court annulled the initial trade mark registration, meaning that the Kit Kat shape can for now be used freely. The European Union Intellectual.

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