Similar to other attributes, Google relies on business owners to self-identify as being Black-owned businesses.
It is not clear how Google will verify the authenticity of the claims.
But the company has a partnership with the US Black Chambers, Inc. (USBC) which has 145 Black Chambers of Commerce and 326,000 members across the country.
Google and USBC will provide training for Black-owned businesses to enhance their presence on Google through the use of digital tools like Google My Business and Google Analytics.
"Our hope is that by partnering with USBC, we can help more businesses connect with their community and customers," Jewel Burks, Head of Google for Startups US, said in a blog post last week.