Govt privately took Amazon doormat issue to US, Canada embassies

India's reaction to an website selling doormats resembling the country's flag involved an unprecedented public and private offensive against the US company by Prime Minister Narendra Modi's government, a document shows.

Foreign minister Sushma Swaraj publicly threatened in January to rescind visas of Amazon employees if the doormats were not removed from its Canadian website. But a document seen by Reuters shows the government went even further in private, asking its US and Canadian embassies to raise the.

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