Singapore’s food delivery market doesn’t seem like the most inviting one to enter. Sure, Singaporeans love good food. But the Lion City remains a small market of about 5.4 million people. Between the likes of FoodPanda, Deliveroo, UberEats, and local players like Grain, the market appears quite locked down.
Singaporean restaurant discovery website HungryGoWhere thinks it can make a difference there, however. The company announced today it has partnered with food delivery firm FoodPanda to add online food ordering and delivery to its list of services. It’s also starting a takeaway service, where a user can order online at a restaurant ahead of time, then swing by the place and pick up their food.
As one of Singapore’s startup success stories, HungryGoWhere might just be in a good position to do it. HungryGoWhere currently has over 1 million unique monthly visitors and over 5 million page views. According to SimilarWeb, it gets more traction than competitors like European startup Quandoo and local and regional players Burpple, Eatigo, and Offpeak.
In FoodPanda, it saw a partner of “comparable clout,” HungryGoWhere CEO Frank Young explains. The company’s established delivery network and domain expertise made it a good fit for HungryGoWhere’s venture into this new space.
Founded in 2004, HungryGoWhere was acquired in 2012 by SingTel Digital Media (a subsidiary of telco SingTel).
HungryGoWhere has worked for the past three months to integrate FoodPanda’s data and delivery tech into its own platform, enabling users to order and pay on HungryGoWhere. A FoodPanda delivery person picks up the order and brings it over.
The business partnership between HungryGoWhere and FoodPanda doesn’t involve an investment from one side into the other, Frank confirms.