McDonald's creates new unit to focus on growth through global digital app

Topics McDonald’s | Apps | restaurants


By Hilary Russ NEW YORK (Reuters) - McDonald's Corp is bringing its digital, data analytics, marketing, restaurant development and operations segments into one unit as it focuses on driving growth through its global app and new MyMcDonald's Rewards program, the company said on Monday. The company rolled out https://www.

reuters.com/business/retail-consumer/mcdonalds-launch-loyalty-program-across-us-july-2021-06-22 MyMcDonald's Rewards on July 8 as fast-food chains have raced to launch loyalty programs to spur sales, reach.

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