Nestle launches YIYANG powder to target China's ageing population


For decades, Nestle has tried to get its infant milk powder into the hands of China’s new mothers with promises of brighter, healthier babies. Now it’s trying to do the same for the elderly.

Last week, the company launched “Nestle YIYANG Fuel for brain TM senior milk powder,” a formula designed to help China’s seniors “refuel their brains and start a new smart life.” The announcement didn’t get quite the hype that products targeted to China’s millennials do. But it may yet prove.....

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