Targeting Tesla, China's Geely to launch new premium EV brand: Report

Topics Tesla | China | electric cars

China's Geely plans to roll out electric vehicles under a new marque with different branding and sales strategies, people familiar with the matter said, as the Volvo owner looks to take on its main EV rival Tesla with higher-end vehicles. The brand, positioned in the premium segment and named "Zeekr", will be housed under Geely's to-be-launched EV entity Lingling Technologies, according to three people, who declined to be named as the plan is not yet public.

Reuters reported the plans for Lingling last month. Geely,.

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