The DoubleClick deal that turned Google into ad giant. Is that a problem?

Topics Google | Google India | Google ads


Google owns the world’s leading search engine, it operates the largest video-hosting service in YouTube, and its popular web browser, email, map and meeting software is used by billions of people. But its financial heft — the source of nearly all its enormous profits — is advertising.

And perhaps no day was more pivotal in transforming Google into a powerhouse across the entire digital advertising industry than April 13, 2007, when the company clinched a deal to buy DoubleClick for $3.1 billion. The deal turned.....

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