To curb fake news, Facebook asks UK political ad buyers to reveal identity

File photo: Protesters from the pressure group Avaaz demonstrate against Facebook outside Portcullis House in London. (Photo: Reuters)

Facebook says that anyone who takes out a British political ad on the social media platform will now be forced to reveal their identity, in a bid to increase transparency and curb misinformation.

The company said Tuesday that it will also require disclaimers for any British political advertisements, which will be archived for seven years in a publicly accessible database.

British lawmakers have called for greater oversight of social media companies and election campaigns to protect democracy in the digital age.

A House of Commons report this year said democracy is facing a crisis because data analysis and social media allow campaigns to target voters with messages of hate without their consent.

"While the vast majority of ads on Facebook are run by legitimate organizations, we know that there are bad actors that try to misuse our platform," Facebook said in a statement.

"By having people verify who they are, we believe it will help prevent abuse." Facebook said it's up against "smart and well-funded adversaries who change their tactics as we spot abuse," but it believes that increased transparency is good for democracy and the electoral process.



Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel