Which tech company is Uber most like? Its answer may surprise you

Pop quiz: Which technology company does Uber, the ride-hailing giant on the cusp of an initial public offering, consider itself to be the most like?   Is it Lyft, its rival North American ride-hailing firm? Nope. How about Didi Chuxing, Uber’s equivalent in China? Nah.

It’s Amazon, the e-commerce giant.   On the surface, the two companies have little in common. Amazon sells books, toilet paper, toys — pretty much everything, really — and it provides cloud computing services and makes artificially intelligent.....

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