In a matter of months, the coronavirus
reset the clock on a decades-long aviation
boom that’s been one of the great cultural and economic phenomena of the postwar world. The explosion in air travel
shrunk the planet, created jobs and hundreds of millions of first-time fliers, and dispersed families rich and poor over continents. Now it’s all on hold, with airlines slashing seat capacity by more than 70% since January, according to analytics firm Cirium.
There’s no knowing when people will be willing to pack into enclosed cabin spaces again, though an International
Air Transport Association survey found 40% of recent travellers anticipated waiting at least six months after the virus is contained before flying again. Budget carrier EasyJet Plc is among those planning to keep middle seats empty, at least initially, to reassure customers about personal spacing. At Korean Air Lines Co., cabin crew now have goggles, masks, gloves and protective gowns.
Configurations are likely to change as carriers try to squeeze more money from customers. Some will upgrade premium cabins while their fleets are grounded, resulting in an even starker difference between higher-class sections and ever more spartan economy seating, said Volodymyr Bilotkach, a lecturer in air-transport management at the Singapore Institute of Technology.
In Asia, one of the last strongholds for all-inclusive fares, airlines might also increasingly charge economy passengers separately for things like baggage check-in, legroom and meals, said Bilotkach, who wrote the book “The Economics of Airlines,” published in 2017. Even before the virus struck, carriers there typically made only $3 of profit from each customer, according to IATA.
In Europe and the U.S., where ancillary charges are already going up, the figures were $5 and $17, respectively.
Cheap flights can be found for now as airlines compete for a handful of passengers, while inklings of a recovery show traffic on China’s busiest routes is up at least 7% from February lows. IATA’s chief executive, Alexandre de Juniac, said the wearing of face masks might reassure passengers, but keeping middle seats empty would be challenging and reduce maximum seat capacity to below break-even levels.
The industry has weathered storms before, but none as rough as this. Nearly two-thirds of the world’s 26,000 passenger aircraft are grounded, and some 25 million jobs are at risk. IATA
has warned that carriers face a $314 billion shortfall in ticket sales this year, and half of them face bankruptcy in two to three months without government help. EasyJet, based in Luton, England, has data-science teams modelling various scenarios for how soon demand returns, at what levels, what prices people will pay and how much to charge to make a profit on a given flight, CEO Johan Lundgren said on a conference call last week. No one knows the answers.
A concern is that customers will be put off by health-related entry rules that may differ from country to country, especially during an uneven opening-up process. Just as airport security tightened after the September 2001 terrorist attacks in the U.S., travellers could be subject to tests like temperature checks, or they may even need health certificates to fly, according to consulting firm BCG. That could be time-consuming and complicate flying schedules.
“It needs to be quick and secure. Something that is a relatively minor burden,” said Dirk-Maarten Molenaar, Amsterdam-based head of BCG’s travel
and tourism practice in Europe, the Middle East and North Africa.