The Strategist Quiz #654

Topics Strategy Quiz

Quiz 654
1. From 2021, this company will not market its foods and beverages products to kids below 12. It has also announced that it won't direct any PoS communications to children below six. For television and other measurable mediums, it won't advertise on platforms/channels where kids constitute more than 25 per cent viewership. Name it.


2. Connect Elvis Priestly’s Lonesome Cowboy and Roberta Flack’s Killing me softly with a 1970s’ bank. What do you get?


3. What is a marketing strategy that creates enough buzz to convince consumers to pre-purchase a new product in order to be amongst the first to own it rather than get a discount.


4. Connect the companies Bolt Beranek and Newman Inc that was incorporated in 1948 with email addresses.


5. This index helps determine how the average citizen is doing economically and is calculated by adding seasonal unemployment rate to annual inflation rate. Name the index and the person who coined it.


6. Name the commodity of which India became the largest producer in 2018-19 and which was discovered around 5th century AD during Gupta period. Buddhist monks carried it to Far East and Arab entrepreneurs to West Asia and Europe.


7. He studied at University of Milan and Atlanta University. He was a pilot for the Italian air force during WW-II and close to Benito Mussolini's eldest daughter. He was also a member of the Italian Winter Olympics team in the '30s. Name the brand founded by him.


8. Connect Caprese Handbags, Philips Hair dryers, PhonePe, Garnier hair care, Sunfeast Dark Fantasy and Havells Standard fans and what do you arrive at?


9. On Valentine's day a biscuit brand from India approached Tinder on Twitter and sought its help to find it a match for itself. What was the resultant or consequence and name the brands involved?10 Name the brand and the company from its logo.

Compiled by Gaurav Sri Krishna,

One lucky winner will receive a cheque for Rs 2,000. Send your entries to All entries must carry the postal address of the contestant. Last date for receiving entries is March 3 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.


There were two correct entries to Quiz number 653. The winner is V Srinivasa Murthy from Hyderabad

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