Besides, it would help in mentoring investors about tracking mutual fund performance and also risks associated with investing in such instruments.
The industry body said it would also be the associate sponsor to the Indian Premier League 2020 on Star Sports and Disney+Hotstar which is scheduled to start from September 19, 2020, in UAE.
''Amfi's association with young cricketers along with the cricketing icons and cricket as a sport, which is more of a passion for all Indians, would help us build an immediate connection with masses.
"The campaign is a refresher, demystifying mutual funds, especially creating awareness about mutual funds to a younger and newer set of investors across the country, and also help putting in perspective, the importance and utility of mutual funds for longer-term wealth creation," said Nilesh Shah, chairman, of Amfi.
N S Venkatesh, chief executive, AMFI said the industry body's association with cricketers would help bring out strong parallels between techniques in cricket sport and goal-based Investment discipline.
"Starting early and sticking around, staying invested for longer-term, accumulation at a steady pace leading to larger returns and seeking expert advice, would certainly help in long term wealth creation, paying rich dividends over time, like it would help win cricket matches," he added.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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