Crucial Diwali for jewellers: Will consumers lift demand for the industry?

People purchasing gold jewellery in Mumbai | Photo: Kamlesh Pednekar
The festive season has kick-started with record-high gold price amid the economic slowdown. consumers preferring to stay put rather than spending has impacted the jewellery industry badly. If this Diwali season fails, the industry is expected to face huge losses. Rajesh Bhayani explains the relevance of Diwali demand this year.


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