People purchasing gold jewellery in Mumbai | Photo: Kamlesh PednekarThe festive season
has kick-started with record-high gold price amid the economic slowdown.
consumers preferring to stay put rather than spending has impacted the jewellery industry
badly. If this Diwali season fails, the industry is expected to face huge losses. Rajesh Bhayani
explains the relevance of Diwali demand this year.