Here is what broking firms are saying about the issue:
Motilal Oswal Securities
We are positive on HDFC Life for the long term as the life insurance sector in India provides huge opportunities for growth. HDFC Life has delivered premium income/PAT growth of 14%/19% in FY13-17. Further, the company has consistently delivered strong ROEs in excess of 21% for last 5 years. At the upper price band, the issue is priced at a price-to-book-value (P/BV) of 15.2x and price-to-embedded-value (P/EV) of 4.1x (FY17) after the issue.
While the valuation looks high when compared with other listed financial companies (NBFCs, insurance and private banks), we believe premium valuations are justified due to a number of reasons. First, there is a huge potential for growth as insurance in India is highly underpenetrated. Second, the company has shown a strong financial performance with consistent and profitable growth. Third, a focus on customer centricity has enabled growth across business cycles. Fourth, the company has had a consistently growing multi-channel distribution footprint. And fifth, the company has had consistent and strong ROEs. So, we recommend 'SUBSCRIBE' for long-term investment.
HDFC Standard Life Insurance is the most profitable life insurer based on value of new business (VNB), with VNB margin at 22% in FY17. It enjoys a market share of 6.8% in FY17 at industry level (12.7% among private players) and they also have the most balanced product mix with ULIP constituting only 35% of the total NB basis. HDFC SL has a high share of protection business (the most profitable business segment) at 26.4% of total NB in H1FY18 and focus to increase further.
We believe Operating RoEV to improve to 23‐24% (22% currently) and VNB margins to 24% by FY20. At the upper end of the price band of Rs290, the company would trade at 2.8x Sep‐19 P/EV which we believe is fairly priced and hence we recommend to 'SUBSCRIBE' for long term gains.
At the upper band of Rs 290, the issue is valued at 4.2x of 2QFY2018 embedded value (EV) of Rs 14,011 crore, bit higher than close listed player SBI Life and ICICI Pru which is trading at 3.6x and 3.3x of 2QFY2018 EV, respectively. However, we believe slight premium is justifiable, considering, consistent growth across premium categories, improving dividend payout over last four years, strong parentage, trusted brand name, highest VNB margin (22% for FY2017) and well balanced business mix. Based on the above positive factors, we assign 'SUBSCRIBE' rating to the issue.
Centrum Wealth Research
At the higher end of the price band of Rs 290, the issue is priced at 4.7x its FY17 embedded value & 4.2x its Sept’17 EV (listed peers ICICI Pru trading at 3.4x its FY17 EV & 3.2x Sept’17 EV and SBI Life at 3.9x & 3.6x, respectively). At this valuation, while the issue seems richly priced, the company is leading in most of the parameters. Going ahead, the company is expected to benefit largely from financialisation of household investments, under-penetration of insurance in India, vast bancassurance and private agent network along with its extensive reach and market share.
We believe the company will be able to attract adequate investor interest on the basis of its robust fundamentals compared to peers and strong parentage. Given the mature valuations, investors can 'SUBSCRIBE' to the issue from a long term perspective. It must be noted that since the issue is being offered at expensive valuation, it may not attract major listing gains.
* Any termination/change in bancassurance arrangements or decline in performance of bancassurance partners may adversely affect the business and financial condition
* Liquidity risk to the company’s investment portfolio.
Geojit Financial Services
The untapped opportunity and lower penetration in life insurance provides ample scope for the company to grow its portfolio at a rapid pace. HDFC Life had an
An EV of Rs 14,010 crore as on H1FY18 with an operating RoEV of 21% (EV is a common valuation measure in the insurance industry which measures potential future profits from existing business).
At upper price band of Rs290, HDFC Life is available at P/EV of 4.2x on H1FY18 EV, which is steeper compared to its peers. However, its higher growth and better profitability may justify the premium valuation. We recommend 'SUBSCRIBE' to the issue only with a long-term perspective given high valuation.