As of December 2017, HDFC Mutual Fund topped the list with 15.4 per cent share in terms of assets of equity-oriented funds (including balanced funds and equity exchange traded funds) it managed, as per its draft prospectus. ICICI Prudential MF had the second largest share with 14.7 per cent and 14.5 per cent based on month-end and quarterly average AUM respectively as on December 2017.
Equity assets are considered to be sticky as they are generally held for longer periods compared with debt assets.
"The valuations for AMCs may not look cheap at present but it makes sense for investors to own these stocks from a long-term perspective. Indian MFs' share as a percentage of financial savings is 3.5 per cent while the global average is around 40-50 per cent. That itself hints at the potential for growth," said Feroze Azeez, deputy CEO, Anand Rathi Private Wealth Management.
While HDFC Mutual Fund has the highest share of equity assets, its position in the equity category can also be partly attributable to its high market share in individual investor category, which predominantly invests in equity-oriented funds. As of December 2017, HDFC Mutual Fund had the highest market share (16 per cent) among individual investors' assets, followed by ICICI Prudential Mutual Fund (14.7 per cent) and Aditya Birla Sun Life Mutual Fund (9.9 per cent).
Of the Rs 4.2 trillion of assets out of the B15 cities, the top five AMCs managed around 63 per cent of the AUM. Of this, SBI Mutual Fund had the highest market share of 14.2 per cent as of December 2017, followed by HDFC Mutual Fund (12.8 per cent) and ICICI Prudential Mutual Fund (12.4 per cent).
Since it began operations, HDFC MF has taken the inorganic route twice to grow its asset base. In late 2013, HDFC MF had acquired the schemes of Morgan Stanley Mutual Fund, while in June 2003 it had acquired Zurich India MF.
The MF sector has got a boost in the recent past from record inflows in equity schemes through systematic investment plans. India's mutual fund sector now manages about Rs 22 trillion worth of assets, of which nearly Rs 7 trillion is equity. This is nearly double the Rs 12 trillion it managed two years ago.