Jewellers are giving discounts and incentives, along with new designs, ahead of Diwali, which, along with Dhunteras, are major festivals for selling gold.
Jewellers continue to face headwinds in sales due to high gold prices which have jumped 20 per cent in the last one year to trade on Thursday at ~38,236 per 10 grams. Consumer sentiment was skewed towards disposable accessories like mobiles and electronic gazettes, freebies and discounts have successfully in favour of jewellry in the last few days.
Speaking on the sidelines of the launch of Gems and Jewellry Show (GJS), Anantha Padmanabhan, managing director of Chennai-based NAC Jewellers and chairman of All India Gems and Jewellry Domestic Council (GJC), said, “We have never seen dozens of designs in every segment of gold ornaments in the past. Jewellers are attracting customers through offers of new designs with light weight jewellry this festive season. While consumer demand was very weak until recently on high gold prices, we have seen a revival in the last couple of days.” With the wedding season approaching, buyers have started taking advantage of offers and freebies ahead of compulsive buying on the occasion of marriage.
Leading jewellry maker Tanishq offers 25 per cent discount on full value of diamond jewellry and equal percentage of discount on making charges of gold ornaments.
The company’s online subsidiary caratlane.com also offers 25 per cent discount on the value of diamond in ornaments with 25 per cent off in making charges in gold jewellry.
“Everyday jewellry is in more demand this season. Consumers also buy jewellry for specific occasions like wedding if they have,” said Mithun Sacheti, Managing Director, Caratlane.com.
Kolkata-based Senco Gold offers silver artifacts three times of the weight of gold purchase.
“While high bullion prices continue to weigh on jewellry demand this festive season, the revival in consumer sentiment over the last couple of days has raised hope for a better festive sales this Dhanterus and Diwali,” said Rahul Mehta, Managing Director Silver Emporium.