Kerala floods: Gold demand to see big dent, old jewellery sales may rise

Gold demand from flood-hit Kerala will see a big dent in the coming months, say analysts. Also, the fall in new demand and increase in supply due to the sale of old gold jewellery will reduce imports of the metal further, they say.


This year's gold imports are anyway estimated to fall 15 per cent to around 100-150 tonnes. Kerala's demand for gold jewellery is estimated to be around 12-15 per cent of the whole of India's demand of around 600 tonnes for jewellery. In flood-hit areas, the first priority is rehabilitation and gold could be the best asset to encash. 


There is also a possibility of default on loan against gold pledged by poor and middle class people in the time of crisis like this.


So far as gold loans are concerned, companies providing these loans and the banks are thinking of recovering default amounts by selling the gold pledged to them as collateral, but under the present circumstances, the recovery is looking impossible.


Ahammed MP, Chairman, Malabar Gold and Diamonds said, “It is a fact that the per capita expenditure on gold jewellery in Kerala is the highest in the country. But that kind of robust demand has been affected by the recent floods. The market sentiment in Kerala is extremely low at the moment as people are struggling to deal with the aftermath of the devastating flood.


As a result of the prevailing situation, the retail trade across industries during Onam will remain muted."


He said, "The demand for gold jewellery at the consumer-end will be sluggish during Onam. We have posted a modest 6% growth in jewellery sales in Kerala in August, as against the usual growth rate of 12-15 per cent.”


According to industry sources dealing with the Kerala market and analysts tracking the gold, given the fact that the state is a big market for gold, several people use the yellow metal as collateral for getting finances. There is possibility of large-scale defaults in repayment and pledged stock could come for auction augmenting the supply of gold.


An industry official from Kerala said, "Some parts of the state, which has not been affected much by the floods, has started buying jewellery for festivals and marriage."


An analyst tracking gold movement said, “We see a huge number of flood-affected people selling gold and jewellery to generate cash to meet rehabilitation fund requirement.” He also said the selling would augment supplies.

  • Kerala’s share in gold jewellery demand is 12-15 per cent
  • India’s gold demand for jewellery is around 600 tons
  • Flood-hit families likely to sell jewellery for raising rehabilitation fund
  • Fresh demand in one for 3-4 months will fall by half
  • Industry sources also fear gold loan defaults along with fresh demand for such loans

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