“Overall, when we combine household equity savings through mutual funds and direct share purchase, we see that households are a material force to be reckoned with: overall 25 per cent higher than foreign portfolio investment (FPI) net inflows over the last two years,” wrote Sunil Tirumalai, executive director and India Strategist at UBS in a January 20 co-authored note with Dipojjal Saha and Akshay Gattani.
A key trigger for the increased retail participation in equities has been the lockdown triggered by Covid-19 that saw investors channelizing their savings to capital markets
in search of better return on their investments and the need to increase their disposable income. The share of client participation in capital markets
at the NSE for individuals rose to 46 per cent in fiscal 2020-21 (FY21) on YTD basis, as compared to 39 per cent in FY20, UBS said.
The overall rise in the financial wealth of Indian households in 9M-CY20, according to UBS, stood at Rs 22 trillion ($300 billion) – up 9 per cent compared to the five-year trend. While UBS suggests it is impossible to say with a high level of confidence what actions, or lack it, taken by the households led to this $200 billion in extra savings, a report by State Bank of India's economic wing (SBI Ecowrap) suggests spending habits of consumers significantly changed during pandemic within essential / non-discretionary and non-essential /discretionary items.
"The share of discretionary spends that had reached as much as 35 per cent of total cards spending in February crashed to 15 per cent in April. Since April, the share of discretionary spends has, however, fluctuated wildly between 15 per cent and 35 per cent indicating consumers are still uncertain when to splurge on items of discretionary consumption as uncertainty has prevailed in the minds of consumers with different phases of economy opening," wrote Dr. Soumya Kanti Ghosh, group chief economic adviser at State Bank of India in a report dated January 22.
However, the share of savings that flowed into market-linked instruments at 5 per cent during this period was far less than flows into currency (17 per cent), insurance, pension and provident fund (31 per cent), UBS’ findings suggest.
“Among respondents who are invested in equities directly and equity mutual funds, about 78 per cent and 74 per cent, respectively, said that they would like to increase the proportion of their savings to equities and equity mutual funds over next one year,” the UBS report said.
Over time, UBS says investors too have matured with a majority of respondents suggesting they would take advice before redeeming their funds if returns were to turn negative.
That said, on a bigger timeframe of 20 years, Indian households still prefer safer investment options with market-linked instruments giving way to a growing pool of insurance and retirement savings, UBS notes.
"Love of Indian households for safer assets becomes even starker. Over the last 20 years, household preference for deposits, cash and other safer assets has meant these have remained around 60 per cent of total financial wealth of households — in spite of delivering lower returns than alternatives like equities and mutual funds (grouped under market-linked instruments,” the report says.
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