"India's retail consumerism is going through a paradigm shift with customers interacting with brands through various channels. The rise of e-commerce has ensured growing dominance of online channels, as one of the most preferred platforms to optimise sales. However, adoption of technology becomes critical in ensuring optimisation of fulfilment using data. We are confident that Ace Turtle's platform will add significant value in scaling up our omnichannel business in India," said Business Head of Carlton London, Kim Virk.
Rubicon will provide real-time information about the availability of inventory across the brand, regardless of which channel is accessed. Moreover, a single feed of catalogue, pricing, and inventory shared with all multiple retail channels will ensure consistent brand representation, feature rich descriptions and real-time inventory for better control in the multiple retail channels.
The growing awareness of global fashion trends in India has been fueled by the increasing internet consumption. As a result, consumers are conscious not only of the international styles but also about the lifestyle attributes connected to the brand, leading to increasing penetration of premium international brand.
In this regard, Carlton London, by venturing into multiple retail channels operation, aims to reach out to a wider audience across geographies.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
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