Tata CLiQ enters into a strategic partnership with Unicommerce for omnichannel service

TataCLiQ.com, the Tata group's multi-brand phygital ecommerce business, has entered into a strategic partnership with Unicommerce, India's leading omnichannel solution provider to further enhance the omnichannel capabilities for brands registered on Tata CLiQ's website.

The objective of this collaboration is to ensure that brands are able to achieve higher sales with the same inventory, by ensuring a centralized inventory for both online and offline operations.

This enables the brands to offer a uniform customer experience across all customer touch points through Unicommerce, thereby catering to evolving consumer needs.

"We have always focused on solving key challenges faced by brands and vendors alike in managing ecommerce operations. Our omnichannel offerings have been specifically developed to improve the customer experience, thereby increasing brand sales, and these solutions are being used by multiple players to manage 1000+ stores. We are very excited to partner with Tata CLiQ, and believe that this partnership would go a long way in building the omnichannel ecosystem in India," said Kapil Makhija, CEO, Unicommerce.

"Tata CLiQ focuses on harbinging ecommerce 2.0 through a comprehensive omnichannel offering, where customers will be able to move seamlessly between the physical and online world as they browse, experience, purchase and receive their products. We are true brand partners as we integrate with sellers focusing on perfecting the customer experience. By onboarding brand stores, customers are offered the latest products and ranges, as well as exclusive lines not available on other platforms. Our partnership with Unicommerce is another effort in this direction, where Tata CLiQ is a true knowledge partner bringing the consumer understanding and technology scale to retailers and brand partners to deliver a delightful offline-online experience to brand-affined Indians," said chief technology officer TataCLiQ.com, Sauvik Banerjjee.

Unicommerce, an ecommerce focused end to end supply chain solution provider (omnichannel, warehouse management, vendor management etc.) for both online and offline merchants, has quickly grown to have more than 10,000 registered vendors, with presence in more than 220 cities in India. The platform is currently being used to process more than 100 million shipments annually, amounting to 15-20 percent of overall India's ecommerce transactions.


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel