Specially designed booklets on tyre safety graphically explaining parts of tyres, tread wear indicator, easy steps to maintain tyres and myths and realties regarding tyres were distributed at public places including malls, parking lots, metro stations and filling stations.
As a responsible citizen, tyre industry has been creating awareness on Tyre Care & Safety through several campaigns.
In a series of Tyre Safety clinics over one year, more than 100 service engineers from ATMA member companies carried out safety checks covering over 22000 tyres across New Delhi, Chennai, Mysore, Chandigarh and Greater Noida. The survey found that over 60 percent of the cars do not have properly maintained tyre pressure which undermines safety and fuel efficiency.
ATMA members which have been participating in Tyre Safety campaigns include Apollo Tyres, Birla Tyres, Bridgestone India, CEAT, Continental India, Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres and Yokohama.
ATMA is amongst the most active national industry bodies in the country representing Rs. 55000 crore automotive tyre industry. Eleven large tyre companies comprising mix of Indian and International tyre majors and representing over 90 percent of production of tyres in India are members of the Association. ATMA members include Apollo Tyres, Birla Tyres, Bridgestone India, Ceat, Continental India, Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres and Yokohama.
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