BenQ retains top rank in Indian projector market: Report

Benq W1070

Taipei-based technology products marketer BenQ has once again emerged as the top player in the Indian projector market with a market share of 25 per cent in the first quarter of 2016, said a report by global research and consulting firm Futuresource Consulting on Monday.

In 2015, BenQ's annual market share was 22.3 per cent with top market raking.

The company registered a growth of 24 per cent year-on-year for the quarter and a quarter-on-quarter growth of over 50 per cent during the first quarter of 2016, the company said in a statement.

The company is also at the top in three important categories -- Full HD, "High Brightness 4000AL4999AL" and "Short Throw" projectors.

"This is a result of BenQ's strong focus on technology specifically meant for India, service capability and deep penetration of our sales and marketing efforts," said Rajeev Singh, managing director, BenQ India.

The company sold more than 50,000 projectors in 2015.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel