CNN-IBN to rebrand itself as CNN-News18

The Network18 Group will be re-branding its flagship English general news channel CNN-IBN to CNN-News18 and unveil a new name and logo with a new look and feel to the news screen at 8 pm on Monday, a company statement said here.

IBNLive.com, the digital destination of the channel, is also changing to News18.com, the statement said.

"We are now at a time when breaking news role is taken by social media and there is an oversupply of news sources because of which just breaking news isn't enough. In this problem of plenty, quality suffers and consumers don't know what to believe or trust in. Also the insights into an issue keep getting compromised for lack of time and resources," Adil Zainulbhai, chairman, Network18 said.

"Realising this gap, we have decided to take the onus of breaking this clutter by focusing on quality of reporting, in-depth analysis and an all-round view of key issues. We are optimistic about bringing this change wherein we will keep the journalist and the consumer at the centre of our programming, which is the critical need of the hour," he added.


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